My story brand com how to#

My story brand com how to#

I always find it helpful to hear examples of other people’s stories in order to understand how to apply a concept to my life. Basically, everybody benefits from your brand story! My Therapist Marketing Story: How I developed my Brand Marketing yourself as a therapist might start to feel like a grind rather than a life-giving process.īy having a clear brand story, not only does it make it easier to know how to focus your therapist marketing efforts, but potential clients can sense that you’re presenting your authentic self in your marketing materials and they’re more likely to build trust with you. Without understanding your brand story, it can be easy to lose sight of the “why” behind your practice. In other words, your brand story clarifies how your own personal story, passions, and interests influence the way your run and present your business to the world. Your Brand Story is where your personal passions and your therapy specialties overlap to create a picture of who you are as a therapist and what you’re about. Why a Brand Story Matters for Therapist Marketing In this article, I’ll explain how your brand story is deeply connected with therapist marketing, and offer 3 steps to get you started building your brand story.īy the end of this post, you’ll have clarity not only on your brand story but a path forward on how to market your practice. When I talk to therapists about marketing their practice, most people believe that therapist marketing involves diving headfirst into buying Google ads, promoting yourself on social media, and getting the word out that you exist.īefore you do anything else to market yourself as a therapist, you absolutely have to understand your brand story first.